2/12/25 8:50pm
Thinking about Kendrick Lamar's Super Bowl halftime show,
as well as the 2024 adaptation of Nosferatu...
Aside from the historic achievement of being the first solo hip-hop artist to perform the Super Bowl, looking into the camera and addressing Drake by name (despite looming litigious threats), addressing a politically divided nation on that nation's most viewed stage, and somehow bringing flared jeans back into the conversation, what I found most admirable about Kendrick's performance was the full scope of vision.
It wasn't any one thing, but the one thing that tied everything together.
I often marvel at any creative person's ability to see their project fully, outside of the boundaries of its medium. When Kendrick is writing the setlist, he's also thinking about where his hands will go, where the dancers will be, and how the lights will be spelling out "Game Over" after the set. When Robert Eggers was making Nosferatu, he thought about the actors, the sets, the cinematography, the sound.
Its not every thing; its one thing that encompasses everything.
It's vision.
Kendrick and Eggers both had a slew of reference to pull from, countless Super Bowl halftime shows and vampire material alike - and still managed to do something original. In the face of constantly evolving artistic mediums, tools, and platforms (AI and otherwise), there will always be something that sets artists apart.
It's vision.
May every artist utilize theirs.
Nick